¿What Is Professional Email List Marketing in 2022?
Recent statistics show that billions of emails pass from one inbox to another every day, and in 2021, the vast majority of marketing teams who want to develop their prospecting means and increase their sales are using this marketing lever.
Email marketing, or email marketing, like any other professional email list marketing technique, is constantly evolving. Before integrating this tactic into their marketing strategy, brands must take new trends into account and consider all the data available on the subject. In addition, today, emailing faces competition from the omnipresence of alternative marketing solutions, such as social networks and social media, but also from newsletters, which also have attractive open rates. In this article, we'll show you how to get a head start by optimizing your email marketing strategy for 2022 and the near future, and thus achieve your marketing goals.
Email marketing is a technique that takes a lot of trial and error to be successful, and where you learn a lot from your mistakes. That's why you should never hesitate to change your original plan if something doesn't work.
In the meantime, here are some tips and trends you would have been wise to follow to make your email marketing campaigns successful in 2022. Personalize your professional email list as much as possible. When we think of the term “personalization”, we immediately imagine an email with a welcome message such as “Dear [insert name here]. "
This strategy has indeed worked, but as we head into 2022, the communication elements are changing and you need to make sure you are up to date on this plan. A large number of professional email list providers and users consider these emails to be spam, especially since cybersecurity is taken very seriously on the Internet. Users are less and less likely to accept this type of email and are more cautious of credit card fraud or identity theft, to name a few examples.
Building a trusting relationship is an important part of email marketing. A good email marketing strategy can help you build strong relationships with your prospects and customers, and this requires using data collected over time that will help you personalize your messages and make them look exclusive. Your professional email list campaigns are more likely to have good open rates if the recipients trust you, know who you are, and understand the efforts you put in to resolve their issues.
To ensure that your personalization approach is well-targeted, avoid generalizing and instead use all the data obtained from your website, landing pages, CRM platform, and existing customers. Forget especially the “one to many” type emailing campaigns, which consist in sending a generic email to all the email addresses that you have in your contact lists. The demographics that you collect and the purchase history of your customers are two examples of data that you should use. Test specific greetings for each stage of the funnel that a particular user is in and be aware of what your subscribers are looking for on your web pages.
It is considered that up to 80% of professional email list customers react positively when presented with a personalized product that meets their expectations. Personalization should be used as a tool for your email campaigns, and more generally in all the marketing campaigns that you are going to deploy. This type of tactic can boost your bottom line if you take the time to set up custom fields to collect all the relevant information and data from your subscribers.
¿What Is Professional Email List Marketing in 2022?
Recent statistics show that billions of emails pass from one inbox to another every day, and in 2021, the vast majority of marketing teams who want to develop their prospecting means and increase their sales are using this marketing lever.
Email marketing, or email marketing, like any other professional email list marketing technique, is constantly evolving. Before integrating this tactic into their marketing strategy, brands must take new trends into account and consider all the data available on the subject. In addition, today, emailing faces competition from the omnipresence of alternative marketing solutions, such as social networks and social media, but also from newsletters, which also have attractive open rates. In this article, we'll show you how to get a head start by optimizing your email marketing strategy for 2022 and the near future, and thus achieve your marketing goals.
Email marketing is a technique that takes a lot of trial and error to be successful, and where you learn a lot from your mistakes. That's why you should never hesitate to change your original plan if something doesn't work.
In the meantime, here are some tips and trends you would have been wise to follow to make your email marketing campaigns successful in 2022. Personalize your professional email list as much as possible. When we think of the term “personalization”, we immediately imagine an email with a welcome message such as “Dear [insert name here]. "
This strategy has indeed worked, but as we head into 2022, the communication elements are changing and you need to make sure you are up to date on this plan. A large number of professional email list providers and users consider these emails to be spam, especially since cybersecurity is taken very seriously on the Internet. Users are less and less likely to accept this type of email and are more cautious of credit card fraud or identity theft, to name a few examples.
Building a trusting relationship is an important part of email marketing. A good email marketing strategy can help you build strong relationships with your prospects and customers, and this requires using data collected over time that will help you personalize your messages and make them look exclusive. Your professional email list campaigns are more likely to have good open rates if the recipients trust you, know who you are, and understand the efforts you put in to resolve their issues.
To ensure that your personalization approach is well-targeted, avoid generalizing and instead use all the data obtained from your website, landing pages, CRM platform, and existing customers. Forget especially the “one to many” type emailing campaigns, which consist in sending a generic email to all the email addresses that you have in your contact lists. The demographics that you collect and the purchase history of your customers are two examples of data that you should use. Test specific greetings for each stage of the funnel that a particular user is in and be aware of what your subscribers are looking for on your web pages.
It is considered that up to 80% of professional email list customers react positively when presented with a personalized product that meets their expectations. Personalization should be used as a tool for your email campaigns, and more generally in all the marketing campaigns that you are going to deploy. This type of tactic can boost your bottom line if you take the time to set up custom fields to collect all the relevant information and data from your subscribers.