The Lowdown On Instagram Video Ads and Image Enhancement Tools You Can Use For Great Instagram Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications
There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

• All popular video formats supported such as MP4 and MOV. You can also use GIF format

• The maximum video file upload size is 4 GB

• The maximum duration of a video is 120 seconds

• 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

• Apply now

• Download

• Contact us

• Call now

• Book now